You’ve heard it before. Your healthcare facility’s website MUST be mobile friendly. But how can you tell if it is? Why is it important, anyway?
There are two important reasons your hospital site should be mobile-friendly:
According to a January 2017 report from Pew Research, here are a few arguments that your hospital website should be accessable and easily navigable on a mobile device. (Note that by “mobile” we mean devices including smartphones, tablets and e-readers).
- 95% of Americans own a cell phone of some kind and almost 80% own a smartphone. (In 2011, smartphone ownership was just 35%.)
- 50% of US adults own a tablet
- Adoption of broadband service has slowed in recent years and a growing number of Americans now use smartphones as their primary online tool
And if you think these statistics about smartphone ownership apply just to millennials or Gen Xers, keep reading…
- 75% of adults age 50 to 64 own a smartphone
- More than 40% of adults 65 and over own a smartphone
More and more patients and prospective patients are using their smart devices. Shouldn’t they be able to access your hospital website, find a doctor, view a map, or fill out a form via the convenience of their hand held device?
And if that is not eough to convince you…
Another Reason Your Hospital’s Website Should be Mobile-Friendly: Search Rank Results
Did you know that since the beginning of 2017, Google uses the mobile version of your hospital’s website to determine rank? While sometimes Google is frustrating as a marketer, it can be agreed upon that a better user experience is of utmost importance at Google.
What Constitutes a Mobile-Friendly Site? The Answer is a Responsive Design
Your hospital site is responsive if it reads properly whether accessed on a smartphone, desktop or a tablet. No pinching and zooming required. Site elements change layout and re-size automatically (respond) according to the screen size.
Other Considerations for Responsive Web Design:
- Easily navigable by touch with buttons large enough that they are clickable
- Site navigation should be intuitive
Is Your Site Responsive? Use this Tool from Google to Test Your Hospital’s Website:
Google Responsive Test Tool
Curious about the process of a new website design? Contact : firstname.lastname@example.org.